Whilst travelling down Orchard Rd the other day
on the bus, I noticed some cutouts of cows grazing in the open space along
Orchard Rd. For the next three weeks more than 400 cows can be seen
grazing across 51 Singapore’s open spaces throughout the island.
The cows appear in Singapore each year to celebrate different themes. Past campaigns have included World Cup cows with
the cows in the nations guernseys and Flower cows. This year the cows are part of the
“Moove Cows@Work” campaign that a media company has launched in celebration of
Singapore’s workforce.
The cows represents several jobs across the
various industries. There’s the accountant and executive cows representing
commerce and trade; the cow representing building and engineering
industries; army cadet cow representing defence; lawyer cow depicting Singapore's legal system; the doctor and nurse cows representing healthcare; the scientist cows representing research; chef
cow representing tourism; and the artist cow representing the performing arts.
There are also cows representing the every day bus driver, cleaner and hawker store owner
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